our story

Be You, Be True, Be Authentic

Authentic Roots is a local, natural solution to a common problem.

We were born out of a need to return hair back to it's roots, and restore the healthy, beautiful natural version of hair that was lost over time.

Before having made the decision to go natural, I often found myself unsatisfied with the products I was using. It rarely seemed to meet my standards, and there always seemed to be that one missing quality. Hence, Authentic Roots was created.

Our mission is to deliver nourishing and proactive hair care products, so that our clients maintain the quality of hair they deserve all the time, and naturally. We believe in celebrating and embracing individuality, offering you a variety of quality products and services.

In doing so, we are able to extend the highest level of hair care products to each and everyone of our clients making our reality, your reality.